Georgia Power - Marketing Georgia: Telling Your Community's Story
Marketing Georgia: Telling Your Community's Story
December 2, 2022 | 9:00AM - 12:15PM | Virtual
On December 2nd, C&ED is hosting a half-day virtual workshop to help you learn how to showcase your region using a variety of marketing tools and resources. Broken into sessions, you can join for the entire program or only the session(s) most important to your organization’s goals.
9:00am-9:45am - Light Up Your Community Through Storytelling [encore from GEDA Fall Conference presentation]
Research shows that compared to data alone, our brain’s neurons fire together and light up when hearing a story. With 159 Counties in Georgia, it can be challenging for a decision-maker to remember the unique advantages of each town or city - but a great story and communication strategy can help.
As economic developers, you’re already natural storytellers. We’ll help you tap into that ability and learn to showcase your community’s unique strengths in a whole new way.
Join Georgia Power’s Community & Economic Development Marketing team and learn to unleash your inner storyteller. This interactive session will help your community:
- Identify and tell stories within your community
- Take great photos using the technology you already have
- Share your stories on the appropriate marketing channel
10:00am-10:45am - Tips for LinkedIn: Positioning Your Community and Yourself
LinkedIn is consistently reported to be the top social media platform for organizations and companies across industries. With almost 850 MILLION users, LinkedIn is a massive database of professionals, all available for networking and finding out more about YOU. We’ll cover:
- How to build a valuable LinkedIn presence for yourself and your community
- Best practices for writing post copy and using great imagery
- How to increase engagement with the right audience
11:00am-11:45am - How to Dazzle and Delight: The Prospect Experience
Congratulations! You have beaten out thousands of other sites and now have the opportunity to meet with the prospect. Whether the meeting is virtual or in-person, it’s essential to use this time to demonstrate your ability to support the client and welcome them to your community. In this session, we will discuss:
- Getting ready for the visit - preparing partners, people, and places
- Marketing collateral that matters
- Experiences and gifts to make your community memorable
During the session, we will present examples of how other communities have delighted the prospect team and earned a top spot in project consideration.
11:45am-12:15pm - The Metaverse: What is it, What it Isn't, and Why Anyone Should Care
As soon as Facebook changed its name to Meta it felt like everyone started talking about the Metaverse. But what is the metaverse exactly? And what role does it play in the world of local communities and economic development efforts? The metaverse is our future and you have the opportunity to be ahead of others in knowing what exactly it is and just how to use it. In this session, we'll cover:
- What is the metaverse?
- Examples of successful metaverse experiences
- Ways the metaverse will shape community and economic development in the future
Join this session to learn how you can use the metaverse to position your community for growth.