Marketing & Communications SIG
For more information about the Marketing & Communications contact the Chair:
| Stephanie Dammen-Morrell | Hussey Gay Bell | sdmorrell@husseygaybell.com | (912) 354-4626 |
2023 Action Plan
GOAL: Position GEDA as the association of choice for key interest groups through strategic marketing & communications
Objective: Develop and deploy marketing strategies that support Board efforts and increase GEDA brand's visibility/connectivity to members, prospective members and policymakers
Tactics:
• Conduct select perception survey of members, prospective members and policymakers to gain insights through primary or secondary sources
• Perform "lite" brand and experience audit
• Perform engagement audit and competitor analysis for related industry associations
• Invest in social media management platform solution to enhance GEDA's digital storytelling methods and metrics
• Collaborate with board, committee and other SIG chairs' to identify opportunities for digital campaigns to support initiatives
• Reinforce GEDA as experts on job creation and policy impacts through curated storytelling
• Develop annual shared calendar to map out critical content opportunities
• Create a virtual abode to house photos/content to create queue for content mapping