Tourism Marketing Manager

Posted By: Karen Hampton Job Board,

Summary:

Title: Tourism Marketing Manager

Organization: Georgia Department of Economic Development 

Location: Atlanta, GA

Position Type: Full time

Education Requirement: Bachelor's Degree 

Experiance: 5 Yrs

Salary: $55k - $65k

Duties and Responsibilities:

The Georgia Department of Economic Development (GDEcD) is the state’s sales and marketing arm, the lead agency for attracting new business investment, encouraging the expansion of existing industry and small businesses, addressing macro-level workforce issues, locating new markets for Georgia products, attracting tourists to Georgia, and promoting the state as a destination for arts events and location for film, music and digital entertainment projects, as well as planning and mobilizing state resources for economic development. The GDEcD tourism division, Explore Georgia, works to promote the state, and its communities and attractions, to help visitors discover all of Georgia’s unique vacation opportunities.

Reporting to the Director of Tourism Consumer Marketing, the Tourism Marketing Manager is one of multiple marketing managers who support marketing initiatives across key segments, including but not limited to domestic and international leisure travel, meetings & conventions, and other new segments as identified. The ideal candidate for this position is an energetic professional who is able to manage multiple projects effectively, offer quick and accurate advice, and provide creative input. The candidate should be collaborative and proactive with a customer-centered attitude, and be capable of handling a broad set of assignments. This position requires a proven ability to work both strategically and tactically, apply data and insights, and the ability to lead project teams, and prioritize projects and resources in a rapidly changing environment.

Responsibilities include, but are not limited to:

  • Serve as a state-level travel industry expert, keeping current on industry trends, research, data, etc., and representing Explore Georgia at select conferences, trade shows, and events tied to tourism marketing
  • Working with the research team, apply analytic rigor in the ongoing review, evaluation, and assessment of campaigns and programs in order to achieve and exceed annual stated goals, objectives, and performance measures
  • Lead the development, planning, and monitoring of marketing campaigns for assigned segment(s), ensuring integration and implementation of consistent creative and messaging, including but not limited to advertising, content, promotions, photography, publications, sales materials, events, visitor services, and partner relations
  • Assists with the development of annual media planning and annual creative campaigns for assigned segment(s), the execution of media buys, and the production of ad creative, as needed
  • Serve as day-to-day contact with agencies of record, vendors, freelancers, and GDEcD Marketing & Communications for the development and execution of marketing campaigns and initiatives
  • Work with the Regional Tourism Partner Marketing team to understand the challenges and opportunities our statewide partners face in their business, and create opportunities, including cooperative advertising and marketing programs, that enable partners to maximize marketing dollars by participating in cohesive strategy campaigns and initiatives
  • Supports the management of Explore Georgia brand library and adherence to Explore Georgia brand standards
  • Conducts business analysis and presents KPI reviews, as needed
  • Support collaboration across the division, ensuring that all campaigns or tangible tactics are brought to market in order to reach their intended target audience

Minimum Qualifications:

  • Bachelor’s degree in marketing, advertising, or a closely related field from an accredited college or university AND three (3) years of professional level related experience in marketing, advertising, or related industry; OR one (1) year of experience in a comparable position
  • Strong understanding of traditional and digital marketing strategies, with proven success record developing and implementing successful, campaigns for B2C brands
  • Experience managing and executing integrated marketing plans
  • Strong project management skills
  • Strong analytical, planning and organizational skills
  • Excellent and demonstrated interpersonal, presentation, and written communication skills
  • Proficient level knowledge of Microsoft Office Suite
  • Cultural sensitivity and awareness
  • Self-discipline, initiative, and professionalism
  • Team-oriented work style
  • Works effectively independently as well as collaboratively with a team of colleagues and stakeholders

Prefered Qualifications:

  • Five (5)+ years of professional level experience in marketing, advertising, or related industry
  • Advertising, digital, or integrated marketing agency experience
  • Experience planning and executing successful events, including participation in trade shows and familiarization tours
  • Professional tourism experience with CVB, DMO, attraction, lodging facility, or related tourism business
  • Strong knowledge of Georgia, including major attractions, destinations, history, and natural resources.

Travel Expectations: 

  • Occasional Travel Required
  • Occasional Nights and Weekends 

Application Instructions:

To apply for this position, you must submit your resumé and cover letter (PDF format preferred) via the link on our careers page. If you do not have internet access or require an accommodation because of a disability, please contact GDEcD Human Resources at 404-962-4000 or email jobs@georgia.org.